A global product launch campaign featuring Canon's most advanced, innovative camera targeted to the active lifestyle.
I was asked to help concept and create a campaign and aesthetic for Canon's product launch of the EOS-M. The creative revolved around featuring real-world active users and their individual use and approach to using the camera to capture their lifestyle and amazing natural photography. The examples below are a small selection of the conceptual work and final campaign.
![Image Title](images/projects/canon1.png)
![Image Title](images/projects/canon3.png)
![Image Title](images/projects/canon4.png)
![Image Title](images/projects/canon5.png)
![Image Title](images/projects/canon6.png)
![Image Title](images/projects/canon2.png)